Kellogg's gives consumers the chance to receive a free DVD. Consumers who buy five boxes of specially marked cereal can cut out the coupons and mail in their completed official form to get a free DVD. Kellogg's is engaging in:
A. transactional marketing
B. sports distribution
C. relationship marketing
D. one-to-one marketing
E. customer transformation
Answer: C
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The following information pertains to William Company: Standard materials allowed $25,00 . Unfavorable materials price variance 3,000 Favorable materials usage variance 2,000 Actual payroll $30,000 Unfavorable labor rate variance 500 Unfavorable labor efficiency variance 2,500 What is the entry to record the direct labor cost and variances?
a. Payroll 30,000 Labor rate variance 500 Labor efficiency variance 2,500 Accrued payroll 33,000 b. Work in process 27,000 Labor rate variance 500 Labor efficiency variance 2,500 Payroll 30,000 c. Work in process 30,000 Payroll 30,000 d. Work in process 27,000 Labor variances 3,000 Payroll 30,000
Exports do not depend on the ability of importers to sell products to local customers, using local currency.
Answer the following statement true (T) or false (F)
Those who speak out against the group decision but are pressured into conformity are being ______.
A. depressed B. suppressed C. rationalized D. pressured
Which of the following statements about the Lanham Act is true?
A. Registering under the Lanham Act does not help protect a trademark to be used in foreign markets. B. It spells out what kinds of brand names can be protected. C. Registration under the Lanham Act only applies to licensed brands. D. It makes registration of a brand name mandatory. E. All these statements are true.