Ratings for the broadcast networks have ________ since the early 1980s

a. increased
b. decreased
c. remained about the same


b

Communication & Mass Media

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In the introduction of his speech, Quinton says, "I really don't know much about this subject, and I don't know how interested you might be in it, but. . . ." Quinton's use of language suggests __________

a) powerlessness through the use of disqualifiers
b) an appropriate level of formality
c) an attempt to create immediacy with the audience
d) improper sentence construction

Communication & Mass Media

What skill is involved when you take into account the other person's thoughts, feelings, values, background, and overall perspective when communicating?

A. social decentering B. negative judgments C. causal attribution D. enculturation

Communication & Mass Media

One communication act that can greatly improve anyone’s perception skills is perception checking, which is _____

a. communicating with others to determine if their perceptions match your own b. analyzing other opinions to see how you can stress your own c. temporarily removing your own perceptions in favor of mutual agreement d. mentally hypothesizing what another opinion could be before confirming

Communication & Mass Media

________stories aren't merely gossip; they help identify organizational members' positive and negative attributes to others in the organization.

A. Personal B. Informative C. Corporate D. Collegial

Communication & Mass Media