Which of the following in NOT a potential benefit of granting trade credit?
A) Enhances competitiveness for the firm granting credit.
B) A delay in receiving payment from customers.
C) May assist in generating additional sales.
D) May allow quicker movement of inventory.
B
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Which of the following statements is true regarding a credit memorandum?
a. A credit memorandum is subtracted from the balance per the company's books. b. A credit memorandum could be issued for bank service charges. c. A credit memorandum is issued when a customer gives the company an NSF check. d. A credit memorandum is added to the balance per the company's books.
When would a marketer most likely use a comparative ad?
What will be an ideal response?
Explain what management guru Peter Drucker meant when he said, "Marketing is the distinguishing, unique function of the business."
What will be an ideal response?
In a deductive message, the most important information should be
a. placed at the very end of the message. b. placed at the beginning of the message. c. placed in the middle of the message. d. placed in all sections of the message.