What has been the major shift in information flow within the changing marketing and public relations landscape? What are the implications of this shift for traditional marketers?
What will be an ideal response?
Information no longer flows strictly according to a one-to-many model. Networked communication now makes a many-to-many communications flow a common occurrence. Traditional marketers may be threatened by a communications environment where audiences are both consumers and generators of marketing messages, and non-media connectors can possibly influence an organization's target market.
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a. True b. False Indicate whether the statement is true or false
Remove or adjust the features in a photograph to ____________________
a. complement the purpose of your document b. match other photos in your document c. alter it from its original form d. hide any copyright tags
Proposals are informative documents used to educate readers
Indicate whether the statement is true or false
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