A small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company?
A. Yes, because the sales manager is likely to have a great deal of experience in public relations.
B. No, because the sales manager is focused on managing the company's mass-selling effort.
C. Yes, because the sales manager most likely functions as the company's marketing manager.
D. No, because the sales manager is likely to be less experienced than other managers at this job.
E. No, because the sales manager will likely hire an outside agency to develop company ads.
Answer: C
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A) guaranteed response B) price sensitivity C) purchase frequency D) usage convenience E) preferential treatment
Which of the following are examples of internal publics of a company?
A) newspapers, magazines, television stations, blogs, and other Internet media B) governmental departments and agencies that regulate businesses C) neighborhood residents and community organizations D) the managers, board of directors, and workers of the company E) the general public that is directly affected by the company
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A. Employing comparative shoppers who systematically collect data on prices at competing stores B. Stealing price lists from a display at a trade show C. Hiring sales representatives from competitors' companies and asking them to share price information D. Pretending to be a buyer and soliciting pricing information from the competitor
Under the Fair Debt Collection Practices Act (FDCPA), a debt collector
A) can continue collection efforts until you pay off your debts in total. B) must give you a written notice describing your debt in detail and what to do if you feel you do not owe the debt. C) cannot use abusive tactics to force you to pay a debt, but can contact your employer and seek his/her help. D) is permitted all forms of communication with you until the debt is resolved.