Explain two reasons that digital marketing has become an increasingly important element of the marketer's toolbox
What will be an ideal response?
One reason that digital marketing has become more important is that consumers use digital media more than ever, with 86 percent of Americans using the Internet and 73 percent of Americans using at least one social networking site. A second reason that digital marketing has become more important is that it is easier for marketers to track and analyze the effectiveness of digital marketing efforts.
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The user, the programmer, and another member of the programming team do a walkthrough of the module specifications and the test plan to determine that the test plan is adequate; then the programmer codes the program
Indicate whether the statement is true or false
Which of the following generic strategies best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry?
A) cost leadership B) differentiation C) cost focus D) focused differentiation E) cost differentiation
When a partner invests noncash assets in a partnership, the assets are recorded at the partner's book value
Indicate whether the statement is true or false
When a company sells a $100 service with a 20% trade discount, $80 of revenue is recognized.
Answer the following statement true (T) or false (F)