A brand's attempt to associate itself with a team or event without buying the official rights to do so is:
A) stealth marketing
B) ambush marketing
C) brand infringement
D) puffery
B
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Sampling and non-sampling risk Discuss what is meant by "sampling risk" and "nonsampling risk"
When conducting selection interviews, Javier likes to ask questions like “Tell me what you know about the company” and “Tell me what you like most about your current job.” Javier is asking ______ questions.
A. hypothetical B. unstructured C. open-ended D. closed-ended
To ensure the audience will interpret the message in the way the writer intended, what type of words should be used?
A) Passive B) Active C) Synonyms D) Concrete E) Abstract
Which of the following refers to everyday people participating in marketing by sharing their opinions with their friends, neighbors, and acquaintances?
A) personal selling B) buzz C) indirect marketing D) stealth marketing E) shilling