Timex Group USA makes inexpensive but reliable watches sold throughout the United States and is an example of an organization pursuing a _________ strategy.
A. cost-leadership
B. differentiation
C. cost-focus
D. focused-differentiation
E. retrenchment
A. cost-leadership
The cost-leadership strategy is to keep the costs, and hence prices, of a product or service below those of competitors and to target a wide market.
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The first step in preparing a creative brief is to identify the:
A) target audience B) support C) objective D) message theme
External control mechanisms include all of the following, except
A. competitors. B. analysts. C. auditors. D. the market for corporate control.
In a traditional work environment,
A. most information is "management property." B. rewards are primarily based on contributions to individual and team performance. C. everyone works to continuously improve methods and processes. D. measured risk taking is encouraged and supported. E. managers and team members jointly determine and plan the work.
Managers often form and maintain ________ to make sure important issues continue to be addressed.
A. top management teams B. self-managed work teams C. standing committees D. command groups E. virtual groups