Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true?
A. Pass-along readers should be totally discounted in evaluating magazine readership.
B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers.
C. Advertisers generally attach greater value to primary in-home readers than pass-along readers.
D. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers.
E. Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers.
Answer: C
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Which of the following statements is not true regarding the three major definitions of accounting liabilities that have evolved over time?
a. Two of the three definitions imply a proprietary view of the firm. b. The first definition made no distinction between owner’s equity and liabilities. c. Not all definitions have included deferred credits as liabilities. d. In all three definitions, liabilities include only credit balances that involve a debtor and creditor relation.
During the withdrawal career stage, _________ is a particularly important activity.
a. mentoring
b. careful planning
c. consulting
d. increased job stress
The architecture of a product or service
a. refers to product portfolio b. is what is sold to customers c. defines its key parts and how those parts are connected d. refers to product features
______ is a speaker’s ally.
a. Sympathy b. Pity c. Compassion d. Empathy