A(n) ____________is a practical guide to translating a solution into reality, and should be a step-by-step approach.
a. action plan
b. process map
c. criteria matrix
d. force field analysis
a. action plan
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Capable to promise planning is the accumulation of the data on current inventories, sales commitments, and planned production to determine whether the production of finished goods will be sufficient to commit to additional sales orders
Indicate whether the statement is true or false
A(n) ________ strategy is implemented when a store places two similar items next to each other, highlighting the fact that the price of one item is slightly lower than that of the other item
A) assimilation effect B) contrast effect C) price-placebo effect D) penetration pricing E) skimming price
A broad differentiation strategy is generally not suitable for attaining a competitive advantage when
A. buyer needs and preferences are too diverse to be fully satisfied by a standardized product. B. products of rivals are weakly differentiated. C. few rivals are pursuing a similar differentiation approach. D. there are many ways to differentiate a product or a service and many buyers perceive these differences valuable. E. technological change is fast-paced and competition revolves around rapidly evolving product features.
Sometimes the court awards a very small sum (usually $1 ) in ________ damages to a party that is injured by a breach of contract but cannot show real damages
In these cases, the court generally enables the injured party to recover court costs, though not attorney's fees. A) liquidated B) nominal C) punitive D) compensatory