A marketing plan specifies an organization's resources, objectives, marketing strategy, and implementation and control efforts to be used in marketing a specific product or product group.
Answer the following statement true (T) or false (F)
True
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To meet stockholder expectations of returns on their investment, a company finding a serious defect in its product should ______.
A. balance the cost of fixing the problem with the cost of potential liability from injuries to consumers B. offer to buy back stock and boost share prices C. inform its customers and take corrective action in a timely manner D. declare bankruptcy
If Lockheed labels one of its business units as having “institutionalized inclusion” with respect to diversity, it means that business unit ______.
a. has just implemented diversity training b. has made diversity an integral part of its culture c. develops ad hoc responses to diversity crises d. has low accountability for diversity issues
A master production schedule is what type of schedule?
a. Strict b. Fixed c. Rolling d. Flexible
The current ratio is calculated as total current assets divided by total current liabilities
Indicate whether the statement is true or false