The _____ approach focuses on the media pathway from the sender to the receiver and assumes the media message influences the viewers
a. mass media effects
b. linear model
c. uses and gratifications
d. cultivation
Answer: b
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Edward R. Murrow’s dislike of television was fostered by:
a) its constant striving to reach the largest possible audience for everything; b) its decadence and escapism; c) its insulation from the realities of the world in which we live; d) his suspicion of the medium; e) all of the above
Questions which reveal nothing of the interviewer's biases, preferences, or expectations are
called A) neutral questions. B) open questions. C) closed questions. D) leading questions.
Which of the following messages indicates deterioration in the relationship?
A) Look, it's not working out. B) I'm eager to get together again soon. C) I think we should spend some time apart to see how we really feel about each other. D) Hi, haven't we met before?
What is the difference between a culture and a public?
What will be an ideal response?