What criteria should a speaker use to select the supporting material to be included in a speech? Explain why these criteria are important.

What will be an ideal response?


- The criteria for selecting supporting material are
(1) strength of supporting material,
(2) ease of understanding,
(3) vivid or interesting support,
(4) consistency with other things the speaker knows,
(5) efficiency of presentation, and
(6) ease of citation.
- Identify why the criteria are important by providing an example, such as when a speaker chooses between different samples of testimony; in that example, a decision without criteria is arbitrary.

Communication & Mass Media

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