Which of the following market research techniques requires that researchers personally
experience the lives of consumers in order to understand them better?
A) ethnographic research B) focus groups
C) surveys D) observational research
A
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Day CareFiona is considering a day-care facility for her five-week-old daughter Kate. She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight day-care centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.Refer to Day Care. Fiona's uncertainty about whether she made the correct decision and the feelings that go along with this uncertainty are called:
A. selective retention B. perceptual distortion C. postpurchase action D. cognitive dissonance E. routine response
Identifying and preventing incorrect claim payments and fraudulent activities falls under which type of data mining applications?
A) insurance B) retailing and logistics C) customer relationship management D) computer hardware and software
Managers who engage in organizational politics
A. can use their power to achieve support for and implement needed changes. B. are ineffective due to the negative perceptions surrounding politics. C. are generally not focused on personal goals. D. are uncommon as most managers choose to ignore politics and focus on results. E. can create stability in a company by building resistance to change.
In order to use the output from a multiple regression analysis to perform the ANOVA test on the difference among the means of three populations, how many dummy variables are needed to indicate treatments?
a. 1 b. 2 c. 3 d. 4