In the early 1980s, seven people died after taking cyanide-laced Tylenol capsules. The makers of Tylenol quickly responded by pulling the product from the shelves, working with law enforcement to find the killer and offering a $100,000 reward. This is an example of ________ management.
Fill in the blank(s) with the appropriate word(s).
crisis
Nonpersonal communication focused on positive information is especially important when an organization faces a crisis.
You might also like to view...
This question has two parts; be sure to answer both. First, explain each element of the triple bottom line. Next, imagine that you are managing White Teeth Inc., a company that produces chemical treatments that dentists use to whiten their patients' teeth. Explain how you might take each element of the triple bottom line into account in your day-to-day management of the company.
What will be an ideal response?
A chief executive officer is telling a board of directors how much revenue was raised by renting out excess building space. This action is an example of ______.
A. being underwater B. managing fixed assets C. liquid asset management D. assessing long-term solvency
The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline. Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air. Ford set a goal to attract 20,000 buyers a year for this SUV. Ford is trying to change consumer attitudes by
A. providing stimulus generalization to prospective buyers. B. changing the perceived importance of a specific attribute. C. reducing the perceived risk of the product. D. adding a new attribute. E. changing beliefs about the extent to which a brand has a specific attribute.
The NPV of a project with an initial investment of $2,500 that provides after-tax operating cash flows of $500 per year for four years where the firm's cost of capital is 15 percent is $427.49
Indicate whether the statement is true or false