In order to utilize big data, marketing managers must
A. grasp the Four Vs of big data.
B. decide what information can be stored.
C. understand how quickly information can be analyzed.
D. figure out how information can be used in marketing strategy planning.
E. All these answers are correct.
Answer: E
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Which of the following generational cohorts were born between 1901-1924?
A) Baby boomers B) Silent generation C) Generation X D) GI Generation
Identify the five main characteristics that affect the diffusion of innovations. Describe each and provide an example
What will be an ideal response?
A scale consisting of multiple items, in which an item is a single question or statement to be evaluated, is called a ________
A) forced rating scale B) systematic scale C) multiple measurement scale D) multi-item scale E) single question scale
Market research shows potential customers will buy a particular product at a selling price of $1,590. If the desired profit is 30 percent of target cost, the company should make the product if the cost does not exceed
A) $477. B) $1,113. C) $1,223. D) $1,253.