________ is a systematic approach to gathering as much information as possible about the audience for the purpose of tailoring your presentation to the information you uncover in that analysis.

Fill in the blank(s) with the appropriate word(s).


Audience analysis

Communication & Mass Media

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Belonging to an online gaming community can serve this social function of relationships

a. reduce loneliness and satisfy the need to belong b. add to our self-concept c. establish cultural ties d. meet personal goals determined by our sex

Communication & Mass Media

One major drawback to using visual aids in a speech is

A) they distract the speaker who has to handle them. B) they oversimplify complex information. C) they are hard to carry to class. D) they can distract the audience from the message. E) most speakers lack the artistic talent to make them look nice.

Communication & Mass Media

________ concerns permeate all of communication.

a. Cultural b. Mental c. Academic d. Monetary

Communication & Mass Media

Your specific purpose is to _________.

A. successfully engage your audience's attention throughout your speech  B. share everything you know about your topic C. speak confidently when you present your speech D. fulfill a specific need for your audience as it relates to your topic E. none of these choices

Communication & Mass Media