Americans value hard work and achievement while Japanese citizens value harmony and hierarchy. This shows a difference in ________ factors.
A. cultural
B. social
C. psychological
D. internal
E. situational
Answer: A
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Paterson Inc is a business that purchases computers, printers, modems, fax machines, software, and telecommunications equipment from several manufacturers and markets them as complete (bundled) customized systems to small businesses to meet their
specific needs. What type of channel intermediary is Paterson Inc? A) wholesaler B) value-added reseller C) original equipment manufacturer D) sales agent E) distributor
Uncovering key performance issues that normally might go unnoticed in day-to-day business operations is the primary purpose of the ________ step of a marketing plan
A) situation analysis B) revenue planning C) performance evaluation D) performance gap E) channel strategy
Punitive damages:
A. are ordinarily available in contract cases. B. are not available if the plaintiff can sue in tort for a bad faith breach. C. do not allow plaintiffs to collect damages for injuries such as emotional distress. D. are recoverable only when extreme circumstances justify penalizing the defendant.
Which of the following is the biggest of all subscription-based information services?
A) DIALOG B) Yahoo C) America Online D) Microsoft