Explain the conditions that would favor an exploratory study over a conclusive study.
What will be an ideal response?
Conclusive research is designed to verify insights through an objective procedure to help marketers make decisions. It is used in the final stages of decision making, when the marketer has narrowed his or her decision down to a few alternatives. When marketers need more information about a problem or want to make a tentative hypothesis more specific, they conduct exploratory research. The main purpose of exploratory research is to better understand a problem or situation and/or to help identify additional data needs or decision alternatives. Exploratory research can help marketers better understand how consumers view a topic or a product, which can assist a firm as it develops better products and more targeted marketing mixes.
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According to the Family and Medical Leave Act (FMLA), employers with 50 or more employees are required to give covered employees up to 12 paid workweeks of leave per year to deal with the care of themselves, a child, a spouse, or a parent with a serious health condition.
Answer the following statement true (T) or false (F)
If Year 1 equals $1,400, Year 2 equals $1,554, and Year 3 equals $1,750, the index number to be assigned for Year 3 in trend analysis, assuming that Year 1 is the base year, is
a. 100. b. 135. c. 125. d. 130.
When selling to a buying group, a salesperson should arrive at the location before the group arrives because:
A. he or she can speak with the decision makers individually before the presentation begins. B. he or she can greet the group as a whole when the members enter the room. C. he or she can establish a shared space where everyone is in charge of the meeting. D. he or she can set up and check equipment and become familiar with the surroundings. E. he or she can take a note of the seating preferences of the buyers.
In Crest Ridge Construction v. Newcourt, where an order for construction materials that Crest Ridge needed was rejected for failure to meet credit terms, and Crest Ridge had to find a higher-cost replacement and sued Newcourt for damages, the appeals court held that:
a. Newcourt was not liable for damages, even though there was sufficient evidence that the two companies had formed a contract under the definition found in the UCC b. Newcourt was not liable for breach of contract because there was not sufficient evidence that the two companies had formed a contract under the definition found in the UCC c. Crest Ridge was liable for breach of contract because it failed to inform Newcourt that it would not be able to pay before delivery d. Crest Ridge did not have a case because there was never any indication that they had formed a contract with Newcourt e. none of the other choices are correct