Which of the following "building block levels" corresponds to the branding objectives of points-of-parity and difference?
A) performance and imagery
B) judgment and feelings
C) resonance and salience
D) imagery and judgment
E) salience and feelings
A
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Who is the "Father of Marketing Research"?
A) Charles Coolidge Parlin B) Robert Bartels C) A.C. Nielsen D) Alfred Politz E) J.C. Snead
According to the Voices of OB in the textbook, the one phrase that Andrew Loos utters most is ____________ and it means that he wants his employees to be mixing together so his VP and Directors are working closely with people from across the company.
a. Attack! b. Goal digger c. Spread the floor d. Growth hacking
A court will not grant a discharge under Chapter 7 to a debtor who:
A) has been granted a Chapter 7 discharge within eight years prior to filing. B) has made false claims to the court. C) has destroyed collateral. D) is an individual.
Apple's iBeacon uses which of the following technologies?
A) BLE B) NFC C) E9-1-1 D) QR codes