What is the universal audience? Why is this concept useful to a speaker?

What will be an ideal response?


The universal audience is an imaginary audience made up of all reasonable people. It provides a
standard against which to assess your speech and prevents the speaker from simply appealing to the
audience's prejudices.

Communication & Mass Media

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According to the text, the essential components of communication are

A) symbols, understanding, purpose, ideas, opinions, nonverbals, and reaction. B) radio, television, Internet, symbols, and gender. C) source, message, interference, channel, receiver, feedback, environment, and context. D) source, destination, interaction, and correlation. E) symbols, understanding, communication, and communicant.

Communication & Mass Media

Speeches to reinforce call for specific action on the part of the audience

Indicate whether the statement is true or false

Communication & Mass Media

Shawn's household includes his parents, his grandmother, and his two brothers. Theirs is a household of __________ relationships

Fill in the blank with correct word

Communication & Mass Media

Becky asked questions of all the group members and would discuss how all the contributions were related. She wanted to make sure all of the members "bought-in" to the group decisions. In this case, Becky is using

a. a compromising fact-seeking style. b. a consensus decision-making style. c. a competitive conflict style. d. a focused communication style.

Communication & Mass Media