Carlos wants to gain the competitive edge in his job search! His major is horticulture technology, and he
has some prospective employers in mind. Carlos will be graduating soon and wants to begin researching
employers as soon as possible.
Although Carlos is eager to begin the research process, he is unsure about what type of information he
should collect. He also wonders what resources are available to assist in his employer research.
What type of information do you recommend that Carlos collect from his research?
What are some resources Carlos can use to gather his information?
Carlos should look for general information about the horticulture field. For example, he
should learn about the current and predicted industry trends, general educational
requirements, job descriptions, growth outlook, and salary ranges in the industry.
Carlos should also gather information about prospective employers. He should learn
whether the organization is publicly or privately owned; verify company names, addresses,
products, and services (current/predicted and trends); and learn about the history, culture,
reputation, performance, divisions and subsidiaries, locations (U.S. and global), predicted
growth indicators, number of employees, company philosophies and procedures, predicted
job openings, salary ranges, listings of managers within the organization, and competitors
and customers.
Additionally, Carlos should collect information about specific jobs by obtaining job
descriptions; identifying the required education and experience; and determining prevalent
working conditions, salary, and fringe benefits.
Carlos can use people resources, including employees of his target employer, his target
employer, customers, competitors, instructors, career services staff members, and
recognized people in the horticulture field. Other resources are career/job fairs, libraries,
and the Internet. To research local and small companies, he may consider making use of
people in the field, the local Chamber of Commerce and Better Business Bureau, local
newspapers, telephone directories, local libraries, and professional or trade associations.
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