The VALS typology segments audiences based on:

a. demographics
b. geography
c. psychographics
d. social class


c. psychographics

Communication & Mass Media

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Trying to remain profitable, newspapers made all of the following cutbacks EXCEPT

A) closing outlying bureaus and offices and reducing staff sizes. B) cutting the number and size of pages to reduce weight and thereby distribution costs. C) printing on lower-quality and cheaper grades of paper. D) printing fewer photographs and graphics in color.

Communication & Mass Media

Cindy and Meredith are roommates in an independent relationship because they rely on each other to share their apartment common space and keep the area clean

Indicate whether the statement is true or false

Communication & Mass Media

A persuasive speech on US immigration reform is an example of a question of policy

Indicate whether the statement is true or false

Communication & Mass Media

Find the value of each Roman numeral. MIX

What will be an ideal response?

Communication & Mass Media