What is at the heart of any ERP system?

A. Information.
B. Employees.
C. Customers.
D. Database.


D. Database.

Business

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Factors contributing to a decline in the usefulness of a fixed asset may be divided into the following two categories

a. functional and residual b. salvage and functional c. physical and functional d. residual and salvage

Business

When Mr. How, a Pennsylvania-based discount lumber and hardware chain, sent snow blowers to its Augusta, Georgia, store in April, it was engaged in

A. psychographic segmentation. B. geodemographic segmentation. C. benefit segmentation. D. concentrated segmentation. E. misguided geographic segmentation.

Business

Nintendo built a security chip into its game console hardware and then licensed the right to develop games to outside firms. These firms paid a royalty to Nintendo for each copy of the game sold. This is an example of Nintendo using ________ products.

A. unrelated B. substitute C. differentiated D. complement

Business

General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)

A. pretest. B. inquiry. C. recognition test. D. recall test. E. posttest.

Business