As media becomes more interactive, it has enabled users to _______________ the messages and content of the media
a) understand
b) enjoy
c) customize
d) disagree with
Answer: C
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If an Internet document identifies its author but says nothing about her or his qualifications, your textbook recommends that you
A. cite the sponsoring organization instead of the author. B. type the author's name into the Google search box. C. give up on this document and look for a different source. D. assume that the author is objective and unbiased. E. assume that the author is an expert on the topic.
Values are more deeply ingrained than attitudes or beliefs and are therefore more difficult to change
Indicate whether the statement is true or false.
Communication is presentational because it is ______.
a. never neutral b. always objective c. not always effective d. always effective
Janet's introduction contained the following remarks:
"How many of you know someone who has tried to quit smoking, successfully or unsuccessfully? Have any of the smokers in this audience tried to quit? Well, if you have tried to quit and failed, you are among the 20 percent of Americans who have tried to quit multiple times. A few months ago I tried to quit, for the umpteenth time, but this time I made it. I'd like to tell you exactly how I made it." Which of the following statements is accurate about this introduction? a. Janet has too many devices in this introduction; the audience will be confused rather than intrigued. b. Janet shouldn't discuss her own experience with quitting smoking because it creates distance between her and the audience. c. Janet has successfully combined the introductory devices of questions to the audience, statistical information, and a personal reference. d. Janet has successfully combined the introductory devices of startling statements, reference to historical events, and illustrations.