Identify the correct statement about differentiation
A) It usually implies lower costs for the customers.
B) For highly technical products, differentiation is built solely on the basis of perception.
C) It is based on obtaining an observable point of difference that customers will value.
D) Consumer products are usually differentiated through real difference.
C
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Indicate whether the statement is true or false
Over the past several decades
A) the life cycle of products has increased. B) most firms have become more vertically integrated. C) the number of owners per supply chain has increased. D) product variety has decreased.
Bob, the tax accountant, promises to do Marge's individual federal, state, local, and gift taxes for the year. He completes all but the gift taxes. Under the substantial performance doctrine, Marge will:
a. not have to pay Bob. b. not have to accept the work. c. have to pay Bob for all but the gift taxes. d. have to pay Bob the contract price.
Strategy decisions concerning Place would NOT include
A. geographic pricing policy. B. degree of market exposure desired. C. type of intermediaries/collaborators. D. type of physical distribution facilities. E. type of channel of distribution.