Which of the following specifies that a source, message, medium, and receiver are the elements necessary for communication to occur?
A) the IMC process
B) the communication model
C) the hierarchy of effects
D) the AIDA model
E) the experiential model
B
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Identify the risk and the return in each of the following examples. a. Investing $500 in a certificate of deposit at 4.5% interest.b. Placing a $100 bet on an NBA game.c. Investing $10,000 in Microsoft stock.d. Borrowing $20,000 in student loans.
What will be an ideal response?
Explain why typical husband-dominant or wife-dominant products of the 1970s may no longer be regarded as typical
What will be an ideal response?
Which of the following statements concerning guaranteed residual values is appropriate for the lessee?
a. The asset and related liability should be increased by the amount of the residual value. b. The asset and related liability should be decreased by the amount of the residual value. c. The asset and related liability should be decreased by the present value of the residual value. d. The asset and related liability should be increased by the present value of the residual value.
Managers need to recognize ways customers and other publics perceive their company because
A) messages shared by employees with the public have considerable impact on marketing. B) most consumers do not trust private firms and the products they sell. C) firms are obligated to report MPR information annually to the SEC. D) a company's commitment to public relations determines the size of its advertising budget. E) consumers will generally not share their feelings about a company or its products.