Premium Sports Apparels came up with an ad for shorts that are specially designed for athletes. The ad, which was featured in a sports magazine, shows how these shorts do not shrink over time and are made of a light fabric that helps keep the wearer dry and cool. With respect to positioning strategies, the company is using positioning by
A. distribution intensity.
B. product user.
C. product demographics.
D. cultural symbols.
E. product class.
Answer: B
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