Explain what is meant by resale and sales promotional material. How are they different from sales messages?
Resale refers to a discussion of goods or services already bought. Sales promotional material refers to statements made about related merchandise or service. Both of these messages can be effectively used when responding to a request for an adjustment. They remind the customer that they made a good choice in selecting the product or service. Such subtle sales messages may be read by the customer or client, while direct sales messages may not be read.
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The household life cycle is changing due to changes in ________.
A. family structure B. cultural beliefs C. cultural values D. social class E. product lifecycle
Which type of primary research requires no direct involvement with human subjects?
a. Observational studies b. Experimental research c. Normative surveys d. Longitudinal research
Most fast-track managers acknowledge that mentors played a significant role in their advancement.
Answer the following statement true (T) or false (F)
Use Scenario 12.1 to answer the question. What is the break even quantity between buying and making?
A) 30,000 units per year B) 40,000 units per year C) 50,000 units per year D) 60,000 units per year