List and discuss the most common social media metrics that public relations practitioners use to measure return on investment (ROI)
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• Blogger outreach: measuring success in reaching bloggers consists of determining how many bloggers wrote about your campaign, how many comments, the posts received, how many social shares the posts received, etc.
• Twitter analytics: measuring Twitter value consists of determining how often people used your hashtag, new followers generated by the campaign, cost vs. click-throughs of sponsored tweets, etc.
• Facebook analytics: Facebook offers built-in tools and demographic options to help measure success. These include the ability to count how many times people "liked" the particular message, determine if the targeted demographic was reached (using Facebook Insights), and evaluating cost and click-through rates of Facebook ads.
• YouTube and other video sites: use of online video can be measured through assessing number of views received, assessing "likes" and "favorites" received, counting new subscribers to the channel, etc.
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The following costs are incurred by Gonzalez Manufacturing Co. Classify each cost item as either a period cost or a product cost. If the cost is a product cost, identify it as a prime and/or conversion cost. Place an x in the appropriate column for your answers.?Period CostProduct Cost??Prime CostConversionCostFactory property taxes.???Payroll taxes for assembly labor.???Depreciation of factory equipment.???Insurance on delivery vehicles???Indirect materials used???Wages of production workers.???Production supervisor's salary???Advertising???Direct materials used.???Sales salaries.???
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