Behavioral targeting can be done by
A. providing regular and content sponsorship in a section of a website.
B. employing pay-per-click advertising.
C. including animation and flash in websites.
D. placing a website higher on a search engine page.
E. compiling clickstream data and Internet protocol information.
Answer: E
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Halo effects can be positive or negative.
Answer the following statement true (T) or false (F)
The credit terms 2/10, n/30 are interpreted as:
A. 30% discount if paid within 10 days. B. 30% discount if paid within 2 days. C. 2% cash discount if the amount is paid within 10 days, or the balance due in 30 days. D. 2% discount if paid within 30 days. E. 10% cash discount if the amount is paid within 2 days, or the balance due in 30 days.
What is a Questionable Practice (QP)?
What will be an ideal response?
Carlos has identified four potential market segments for his Rent-A-Nurse service. He will now compare the segments to see if they are distinct from each other. Carlos is evaluating whether or not each segment is
A. identifiable. B. responsive. C. reachable. D. profitable. E. substantial.