Which of the following is NOT one of the guidelines for managing luxury brands?
A) Besides brand names, other brand elements — logos, symbols, packaging, signage — can be important drivers of brand equity for luxury products.
B) Secondary associations from linked personalities, events, countries, and other entities should be avoided.
C) Luxury brands must employ a premium pricing strategy, with strong quality cues and few discounts and markdowns.
D) All aspects of the marketing program for luxury brands must be aligned to ensure high-quality products and services and pleasurable purchase and consumption experiences.
E) Luxury brands must carefully control distribution via a selective channel strategy.
B
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According to generally accepted accounting principles, goodwill is recorded as an asset
A) when favorable factors combine to create goodwill. B) when a company has superior earning power. C) when it is paid for as part of the purchase of a business. D) under no circumstances.
Warbler Gifts reported the following information for the sales of their single product: TotalPer UnitSales$300,000 $10 Variable expenses 180,000 6 Contribution margin 120,000 $4 Fixed expenses 100,000 Net operating income$20,000 Warbler's salesmen have proposed to decrease the selling price by 50 cents per unit. How many units will need to be sold for Warbler to earn at least the same net operating income? (Round your intermediate calculations to 2 decimal places.)
A. 36,000 units B. 28,572 units C. 5,715 units D. 34,286 units
The situation in which the value of the solution may be made infinitely large in a maximization linear programming problem or infinitely small in a minimization problem without violating any of the constraints is known as
a. infeasibility. b. unbounded. c. infiniteness. d. semi-optimality.
Tests designed to detect purchases made before the end of the year that have been recorded in the subsequent year most likely would provide assurance about management's assertion of
A. Accuracy. B. Occurrence. C. Cutoff. D. Classification.