What specific audience did Oscar Mayer direct its efforts toward in the “Say It With Bacon” campaign?

a. teens
b. consumers who did not typically have bacon as part of their regular their diets
c. users of Amazon’s home food delivery services
d. consumers who liked technology and social media


d. consumers who liked technology and social media

Communication & Mass Media

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Ezra is from England; when he thinks of a lift, he thinks of an elevator. However, his American roommate, Allen, thinks a lift means to give someone a ride somewhere. This is an example of ______ noise

A) physical B) physiological C) psychological D) semantic

Communication & Mass Media

Of the following statements about extemporaneous delivery, which is not true? 

A. The extemporaneous mode is the most versatile. B. The extemporaneous mode outline is harder to use as a quick reference than a manuscript. C. Extemporaneous speaking invites body movements and gestures. D. The extemporaneous mode is disadvantageous when using exact wording is important.

Communication & Mass Media

Lack of characterization is the norm in social realism where the social problem being examined is all consuming. ___

Indicate whether the statement is true or false

Communication & Mass Media

Smartphones and other types of new personal communication devices are having what sort of effect on listening skills?

A. They are not meaningfully affecting listening skills. B. They are rendering listening skills less important. C. They are improving listening skills. D. They are diminishing listening skills.

Communication & Mass Media