Sheila Dunn is the author of a children's book. A retail bookstore chain has agreed to advertise Sheila's book aggressively with lots of countertop literature racks, posters, banners, and life-size images of the characters from her book. All of these are examples of:
A. point-of-purchase displays.
B. shelf facing.
C. retailer premiums.
D. trade sales promotion.
E. shelf positioning.
Answer: A
You might also like to view...
A company that is producing goods domestically and sells them outside the country is involved in
A. countertrading. B. outsourcing. C. importing. D. exporting. E. franchising.
Which of the following organizations is responsible for setting auditing standards followed by public accounting firms in conducting independent audits of financial statements?
a. Financial Accounting Standards Board (FASB) b. Securities and Exchange Commission (SEC) c. Public Company Accounting Oversight Board (PCAOB) d. International Accounting Standards Board (IASB)
Coupling occurs when the energy released by an exergonic reaction is
A. used to decrease the entropy of the universe. B. used to drive another exergonic reaction. C. used to drive an endergonic reaction. D. lost as nonusable heat to the environment. E. All of the choices are correct.
Which retail institution is most likely to appeal to a concentrated market segment?
a. department store b. specialty store c. conventional supermarket d. superstore