A celebrity is charged and jailed after driving under the influence and causing an accident. The celebrity hires a PR professional to develop a response to the situation. Which theory is most applicable for this situation?

a. excellence theory
b. image restoration theory
c. inoculation theory
d. principles of influence theory


b. image restoration theory

Communication & Mass Media

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How does YouTube benefit mainstream journalists?

A. Journalists can easily gauge which topics in the news are generating the most interest. B. The site offers informative articles written by academics and experts interested in niche topics. C. It is a source for raw footage of an event shot by citizen journalists. D. Journalists can regularly update their followers with brief headlines and links to their stories.

Communication & Mass Media

When you are an inexperienced, nervous speaker, speaking from a manuscript is the easiest and most effective mode of delivery

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

What are the three steps of an argument?

What will be an ideal response?

Communication & Mass Media

Researchers found that family members found it easier to express their complicated feelings with a dying family member in which way?

A. dramatically B. nonverbally C. simplistically D. overtly

Communication & Mass Media