What are the goals of the different levels of distribution intensity?
What will be an ideal response?
In intensive distribution, the goal is maximizing mass market sales. With selective distribution, the goal is a mix of
increasing sales and brand focus, with some brand control being desired by the manufacturer. In exclusive
distribution, brand control is paramount and the goal is to maximize brand equity.
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Which of the following would be considered a product cost for a manufacturing business?
A) research and development B) property taxes on the factory C) advertising D) delivery costs
A company not involved in manufacturing that brings together buyers and sellers in different countries is usually referred to as a
A. franchise. B. contract manufacturer. C. strategic intermediary. D. trading company. E. joint venture.
The ticket sales for events held at the new civic center are believed to be normally distributed with a mean of 12,000 and a standard deviation of 1,000
a. What is the probability of selling more than 10,000 tickets? b. What is the probability of selling between 9,500 and 11,000 tickets? c. What is the probability of selling more than 13,500 tickets?
A project sponsor is wise not to sign a project charter authorizing work until the project manager and team show that they have ____:
a. learned to work together well. b. gathered requirements from key stakeholders. c. reviewed lessons learned from previous projects in order to avoid similar mistakes. d. prepared a comprehensive schedule and budget.