Firms sometimes acquire bonds or capital stock of other entities for their expected returns (through interest, dividends, and price appreciation) without any intent to exert influence or control over the other entity. Which of the following is/are not true?
a. U.S. GAAP and IFRS presume that the acquisition of any amount of bonds, and the acquisition of less than 20% of the voting stock of another entity implies an inability to exert significant influence or control.
b. Firms may classify such securities as debt securities held for short-term profit (IFRS uses the term held-for-maturity investments).
c. Firms may classify such securities as trading securities (IFRS uses the term financial assets at fair value through profit or loss).
d. Firms may classify such securities as securities available for sale (IFRS uses the term available-for-sale financial assets).
e. all of the above
B
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If a business had a 100 percent market share, then ________
A) it would be unable to achieve full market potential B) it would see beyond the articulated needs of served customers C) its sales would equal the market demand D) its net marketing contribution would be negative E) marketing and sales expenses would exceed gross profit
The main difference between self-esteem and self-efficacy is that one focuses on our own worth, while the other focuses on our own ______.
What will be an ideal response?
Companies are increasingly introducing and touting food products that are organic, non-GMO, contain no trans-fatty acids, etc. in order to appeal to more health-conscious buyers. Which force in the marketing environment does this reflect?
a. economic forces. b. competitive forces. c. political forces. d. sociocultural forces. e. technological forces.
[The following information applies to the questions displayed below.] CompanyA B C DSales$80,000 $180,000 $120,000 $100,000 Cost of goods sold 48,000 135,000 72,000 60,000 Gross margin 32,000 45,000 48,000 40,000 Operating expenses 9,600 12,600 10,800 10,000 Net income$22,400 $32,400 $37,200 $30,000 Three of the companies are upscale stores and one is a discount store. Which company is most likely to be the discount store?
A. Company A B. Company B C. Company C D. Company D