Every point of contact a company or brand has with a consumer is called a(n) ________
A) touchpoint
B) channel
C) promotion
D) integration
E) feedback
A
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Roberta, the computer department manager at IT Mart, is considering whether to use a group to develop a plan to help employees sell extended warranties on technology sales. Roberta should consider having the group make this decision if
A. time is of the essence. B. it will increase acceptance of the plan. C. group members are not knowledgeable and need to learn more. D. group members are overly confident about decision making. E. the decision making group is exceptionally large.
One motivation for government privatization is to
A. exert increased government control. B. explore alternative revenues. C. punish corporate conglomerates. D. have the businesses run more efficiently.
Which of the following is MOST critical to the communication process?
A) to send as many messages as you can B) to make oneself understood by others C) to take in information D) to impart ideas
Which is NOT recommended when communicating with or about people with disabilities?
a. Because the elevator was installed for our handicapped employees and guests, all able-bodied personnel should use the stairs. b. The management of Crystal Oil Products has taken meticulous care to provide full access to all areas of the building for its less-fortunate employees and guests. c. Because company finances have been burdened to their limit, only the blind employees will have voice input installed on their computers. d. Personnel with vision impairments may request that voice input be installed on their computers.