A marketing manager wants to build a strong relationship with the customers and to customize message without high costs. He understands that relationship building and message customization would require constant updating the database due to the reliance on CRM. Based on the manager's consideration, ____________ will be the most appropriate promotional form.
A. Personal selling
B. Direct marketing and interactive marketing
C. Sales promotion
D. Advertising
E. Public relations
B. Direct marketing and interactive marketing
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The higher the score for each of the characteristics of the job characteristics model
a. The more positive are employees’ psychological states and outcomes b. The more feedback is needed to accomplish a task c. The more job characteristics are needed to accomplish the tasks d. The more negative are the employees’ psychological states and outcomes
Which statement BEST describes how to present the business concept in a business plan?
a. Omit references to customers since they will be discussed later in the plan. b. Establish the context for everything else included in the business plan. c. Present the concept in narrative form withoutvisuals. d. Focus it on features of the product or service involved. e. Omit visuals at this point.
Which of the following statements is true of larceny?
A) It is carried out by means of false representation. B) It is carried out by means of fear or force. C) It is carried out by means of stealth. D) It is commonly called theft by persons with legal training.
The Federal Trade Commission is a government agency that issues rules, orders, and decisions. The Georgia state legislature enacts statutes. The Jackson County Board and the Peach City Council enacts ordinances. Administrative law includes
A. all law that affects a business's operation. B. the rules, orders, and decisions of the Federal Trade Commission. C. statutes enacted by the Georgia state legislature. D. ordinances created by the Jackson County Board and the city council of Peach City, Georgia.