A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?


The following are tips you can give:
1 . Present and interpret factual evidence, such as how the software is different or what benefits it provides;
2 . Be objective about product claims; make sure they are substantiated scientifically;
3 . Include testimonials, guarantees, and enclosures;
4 . Subordinate the price so that other more important product features drive the software's purchase.

Business

You might also like to view...

In the financial crisis in 2008 and 2009, ________ banks with a total of $3.2 trillion in assets were rescued by the FDIC using the assistance method.

A. 1,300 B. 130 C. 13 D. 2

Business

The tally sheet data from a work sampling study provides information regarding:

A) the number of wasted motions. B) the level of difficulty in a motion. C) the percent of time spent on various tasks. D) the quality of the work environment. E) the number of micro-motions involved.

Business

The adjusting entry to reflect inventory shrinkage is a debit to Income Summary and a credit to Inventory Shrinkage Expense.

Answer the following statement true (T) or false (F)

Business

Software Unlimited purchased a computer screen projector for $7,852. Delivery costs totaled $141 and handling costs were $196. The useful life is 5 years and the salvage value $1,334. Prepare a depreciation schedule using the sum-of-the-year's method, then enter the book value at the end of year 4 as your answer.

What will be an ideal response?

Business