How can social media be used to get customers involved with brands?
What will be an ideal response?
Companies are using social media to connect consumers with their brands. Companies encourage consumers to act as advocates for their brands by spreading word-of-mouth recommendations about their products or services. Consumers can also share brand information as social media allows consumers to research and discover product information, and share this knowledge with others. Social media can also be used to offer loyal customers discounts and other incentives to reward them for their brand loyalty. Companies can also use social media as a tool to resolve problems, provide feedback on specific issues, and assist in other customer service requests.
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The concept of a balanced scorecard is to measure how well the organization is doing from the view of employees, suppliers, customers, business partners, and the community, as well as the shareholders.
Answer the following statement true (T) or false (F)
_____ are large, departmentalized, self-service retailers that specialize in wide assortments of foodstuffs and a few nonfood items.
A. Supermarkets B. Convenience stores C. Membership wholesale clubs D. Discount stores E. Assortment merchandisers
_________ provides secure, remote logon and other secure client/server facilities.
A) ?SLP ? B) ?HTTPS ? C) ?TLS ? D) ?SSH
Which statement is correct to find the markup amount when the cost and selling price are known?
A) The markup amount is the sum of the selling price and the cost. B) The markup amount is the difference between the selling price and the cost. C) The markup amount is the markup rate times the cost. D) The markup amount is the difference between the markup rate and 100%.