Decreasing Options Technique (DOT) is a brainstorming technique intended primarily to generate more ideas

True

False


ANS: False

Communication & Mass Media

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Define an operational definition and provide an example.

What will be an ideal response?

Communication & Mass Media

Writers of mass media should watch out for and eliminate phrases or sentences that do not contribute anything to the content. What is this technique called?

a) Practicing brevity b) Using simple sentences c) Varying sentence length d) Using familiar words

Communication & Mass Media

A reporter has decided when writing a story that it is necessary to talk to sources on two sides of an issue. When the reporter makes this ethical decision, the reporter is making use of which of the following?

A. Kant’s categorical imperative B. Aristotle’s golden mean C. Rawls’s veil of ignorance D. John Stuart Mill’s principle of utility

Communication & Mass Media

"To persuade the audience of the benefits of a healthy diet and aerobic exercise" is an example of a _______

a. general purpose statement b. specific purpose statement c. speech title d. thesis statement

Communication & Mass Media