Which of the following action elements is NOT desired for successful Marketing (Big M)?
A. Creating market-driving, not just market-driven, strategies
B. Finding somebody at the top of the firm to consistently champion this Marketing (Big M) business philosophy
C. Remembering the fact that the marketing department is where Marketing (Big M) takes place
D. Ensuring that everyone in an organization, regardless of their position or title, understands the concept of customer orientation
E. Aligning all internal organizational processes and systems around the customer
Answer: C
You might also like to view...
______ are cues that we intentionally use to influence turn taking (who speaks, when, and for how long) in conversations.
A. Affect displays B. Emblems C. Regulators D. Illustrators
Business strategy is a strategy that ______.
A. attempts to address the fundamental question of what industries and markets in which the organization should enter and compete B. attempts to address the fundamental question of how a company can compete in a particular industry C. attempts to address the fundamental question of how to improve the company’s operations D. attempts to address the fundamental question of what advertising strategy to follow
A logical structure of activities designed to analyze and evaluate management of expenditures is a cost
a. consciousness system. b. understanding system. c. avoidance system. d. control system.
Adobe markets software such as Photoshop and Lightroom through a subscription service and maintains an extensive website where customers can post reviews, offer tips and suggestions, and ask technical questions. Adobe appreciates the opportunity to create a forum where users of the software can interact with each other, as well as the company. This example relates to the ______ characteristic of online media.
A. accessibility B. control C. connectivity D. addressability