Which of the following is true regarding joint promotions?
a. they increase the cost of incentives offered to customers
b. they are for long-term campaigns
c. joint promotions are for organizations who have different target markets hoping to expand
their market share
d. joint promotions combine their resources to their mutual advantage
e. b and d only
d. joint promotions combine their resources to their mutual advantage
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Of the factors that influence and perhaps distort perception, which one is not discussed in the textbook?
A. the comprehender B. the perceiver C. the environment D. the focal object
Christine’s purse manufacturing company has made substantial profit over the past decade. For the first few years, she reinvested all of the profit back in the business, but now she feels it is time to channel her profits toward community endeavors. She is opening a store in a rough part of town and donating money to the city to help revitalize the district. Christine is operating at what level of corporate social responsibility?
A. economic B. legal C. ethical D. discretionary
Serving the needs of two different target segments often requires different communications channels
Indicate whether the statement is true or false
Select the incorrect statement regarding costs and expenses.
A. Some costs are initially recorded as expenses while others are initially recorded as assets. B. Manufacturing-related costs are initially recorded as expenses. C. Expenses are incurred when assets are used to generate revenue. D. Non-manufacturing costs should be expensed in the period in which they are incurred.