Which of the following statements is true about on-demand marketing?
a. It requires firms to focus on the internal rather than the external business environment.
b. It gives maximum emphasis to aggressive personal selling strategies.
c. It is aimed at enhancing customer relationships.
d. It is used by sales-oriented firms.
ANSWER: c
For on-demand marketing to be successful, companies must deliver high-quality experiences across all touch points with the customer, including sales, service, product use, and marketing.
You might also like to view...
In reviewing media trends in the early 21st century, it is clear that ________
A) major publics are not as sophisticated as they once were B) the public has largely turned away from mainstream media C) print media is still the most widely read among influential publics D) publics now get their news from a wide range of broadcast and online sources
Most people achieve comfortable retirements by postponing saving until after age 50, when they are able to save a large amount on a regular basis
Indicate whether this statement is true or false.
Business-to-consumer applies to any __________ that sells its products or services to consumers over the Internet.
Fill in the blank(s) with the appropriate word(s).
Sometimes a narrative description is the best form to use for recording information
a. True b. False Indicate whether the statement is true or false