The value of doing competitive strength assessment is to
A. learn if the company's market opportunities are better than those of its rivals.
B. learn whether a company has a distinctive competence.
C. determine whether a company's resource strengths are sufficient to allow it to earn bigger profits than rivals.
D. determine how competitively powerful are the company's core competencies
E. learn how the company ranks relative to rivals on each of the important factors that determine market success and ascertain whether the company has a net competitive advantage or disadvantage vis-à-vis key rivals.
Answer: E
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