What are the different types of connectors? Why are different connectors not appropriate for all audiences?
What will be an ideal response?
Connectors can either be media or non-media connectors. Not all connectors - media or people who spread the word about products - are appropriate channels for all messages. The type of media, the specific outlet, and even the individual journalist or non-media connector can influence the way consumers perceive an MPR message. Since there are many MPR opportunities for marketers, a firm's connector list needs to be diverse in order to span the various media that reach its target audiences.
You might also like to view...
Labels can identify the product and must contain legal statements that under various Federal laws cannot be misleading, false, or deceptive
Indicate whether the statement is true or false
What are the proceeds of a note for $10,500 at a discount rate of 5%, for 30 months?
A. $7,899.65 B. $11,812.50 C. $9,187.50 D. $8,550.25
Is it ever acceptable to include a list of illustrations in a long report?
A) Yes. B) No.
Use the following information about the current year's operations of a company to calculate the cash paid for merchandise. Cost of goods sold$560,000? Merchandise inventory, January 1 91,000? Merchandise inventory, December 31 109,000? Accounts payable, January 1 80,000? Accounts payable, December 31 66,000?
A. $574,000. B. $592,000. C. $578,000. D. $528,000. E. $651,000.