What would be the best description of the term packaging?
a. the use of the logo and brand name on the product packaging
b. making sure that the form of delivery will prevent damage to the product
c. the process of exploring all visual elements of the product and service appearance
d. presenting the service in clearly labeled and attractive packages
c. the process of exploring all visual elements of the product and service appearance
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________ is the sixth largest economy in the world, and it is expected to move into fourth place by 2050, meaning it would economically be larger than countries like Germany, Japan, and the United Kingdom
A) South Africa B) Brazil C) Russia D) India E) China
Pedro receives an unordered three-CD set in the mail accompanied by the statement, "This CD set can be purchased for the special price of $19.95 . If the CDs are not returned within two weeks they will be deemed accepted and the payment is due within 30 days of receipt of the CDs.". Pedro is under no obligation to either return the CDs or to pay for them; he may use them or give or throw them
away. a. True b. False Indicate whether the statement is true or false
Use this information for questions that refer to the Sunny Day Foods (SDF) case.For six months, Kim Wu has been working for Sunny Day Foods (SDF), a fast-growing manufacturer of organic foods. After graduating college, she worked for four years as a sales rep for a nationally known food company; but she jumped at the chance when SDF contacted her about becoming marketing manager for its breakfast foods division, which sells dry cereals and a pancake mix.Kim spent the first few months on the job trying to better understand SDF, its product line, and its marketing strategy. She reviewed the company's past marketing research, commissioned new research, and talked to both consumers and retailers. Now, the CEO of the company wants her thoughts on what the company's marketing strategy should
be for the next few years.Her research indicates that among cereal customers, there are at least five segments of customers who use SDF products.a) One segment, the loyalists, has a strong preference for one or two of the SDF cereals. These customers often go out of their way to visit a store with their favorite SDF cereal and buy only that product at the store.b) Another segment, the regulars, buys SDF cereals without much thought. For them it is just part of their routine and, if you ask them why they pick the cereal, they'd say it's just a habit.c) A third segment, the deal prone, sees SDF cereals as just another organic cereal. They view all organic cereals as pretty much the same and buy whichever brand seems to offer the best deal that week.d) A fourth segment, the politicos, consists of former buyers of SDF cereals. A few years ago, the company took a strong stand in a presidential race and these customers resented it. Now, they boycott all SDF foods because of that incident.e) A fifth segment, SDF who?, is made up of consumers who buy organic cereals but who don't have much awareness of particular organic brand names.In reviewing how SDF currently brands its products, Kim sees that it is using several different approaches. The Sunny Day Foods brand is used on most products the company sells. But a few years ago the company brought out an instant organic oatmeal with the Hot 'n Healthy name. SDF also makes cereal sold by a health food chain; and the package for that chain uses the store's own name, Nature's Foods, as the brand name for the cereal.Which of the following terms best describes the Nature's Foods brand? A. licensed brand B. private brand C. manufacturer brand D. individual brand E. generic product
Dorian, a calendar year corporation, purchased $1,568,000 of equipment on May 3. This was Dorian's only purchase of depreciable property for the year. If the equipment has a 10-year recovery period, refer to Table 7.2 and compute Dorian's first and second-year MACRS depreciation. (Disregard the Section 179 deduction and bonus depreciation in making your calculation.)
A. First year $156,800; second year $245,016 B. First year $156,800; second year $282,240 C. First year $78,400; second year $282,240 D. None of the above