Your firm is in the process of moving from focusing on a financial scorecard as the basis for running and evaluating the organization to a marketing scorecard approach
What is a marketing scorecard approach and what might be some of its components?
Top management is going beyond sales revenue alone to examine the marketing scorecard. Today, the shift to the marketing scorecard attempts to interpret what is happening to market share, customer loss rate, customer satisfaction, product quality, and other measures. Managers know changes in marketing indicators predict changes in financial results.
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List and explain the four service levels offered by retailers
What will be an ideal response?
Various _______ limit the ways in which we can recruit people into our organization.
A. laws B. people C. opportunities D. events E. departments
Goal programming models have the potential to emerge as a primary data analytics tool for practitioners in the era of Big Data because
a. They include multiple goals. b. They are relatively easy to formulate. c. They are relatively easy to solve. d. All of the above
?Which of the following statements is true of the yield to maturity for a bond?
A. ?The yield to maturity for a bond that sells at its par value comprises a capital gains yield equal to the face value of the bond. B. ?The yield to maturity for a bond that sells at its par value entirely comprises an interest yield and has a zero expected capital gains yield. C. The yield to maturity for a bond that sells at its par value comprises an interest yield equal to the capital yield on the bond.? D. ?The yield to maturity for a bond that sells at its par value is equal to the present value of interest payments received from the bond. E. ?The yield to maturity for a bond that sells at its par value is equal to the future value of interest payments received from the bond.