. Experienced survey researchers would probably tell you that surveys share certain characteristics. What are those characteristics? Explain each and give an example.

Question

What will be an ideal response?

Answer 1

Ans:
• Experienced survey researchers would tell you that good surveys share the following characteristics:
o Have specific and measurable objectives
o Contain straightforward questions that can be understood similarly by most people
o Have been pretested to ensure that there are no unclear questions or incorrect skip patterns
o Have been administered to an adequate sample of respondents, so that the results are reflective of the population of interest
o Include the appropriate analysis to obtain the objectives
o Include an accurate reporting of results (both verbal and written)
o Have evidence of reliability and validity
• Experienced survey researchers would also tell you that using a scientific approach to survey research increases the chances that a survey will have these characteristics above.
Learning Objective: 9-3: Apply the five-phase scientific approach to constructing administering and using survey data.
Cognitive Domain: Knowledge
Answer Location: The Scientific Approach to Constructing, Administering, and Using Survey Data
Difficulty Level: Medium